Key questions all CEOs should be asking themselves now Has my market intelligence team invested in its ability to track consumer and competitor moves in real time? Do I have a good view of the return on my investments in offense levers and the benefits they will provide? Have I called a meeting in recent weeks with my core team to ensure that the required defense measures have been taken? Did I ensure the robustness of my organization for upcoming downturns? Did I use the crisis as an opportunity to augment my technology stack to deepen my capabilities?