Pressure on companies is growing during the polycrisis, with the combined impact of regulatory changes, COVID, war, and the economic crisis RELATIVE VOLATILITY/ CHALLENGE TIME NOW Pre-COVID, Regulatory Regulatory + COVID Regulatory + COVID + Post-crisis, volatility & regulatory pressure +COVID +war war + economic crisis supply issues remain Pressure on sustainability Initial “business freeze” and On top of COVID, war Forecasted decreasing Several pressure factors are and data privacyalready lay-offs faded & transformed brought political unrest and GDP, uncertainty about the set to continue; timeline of growing (e.g.,end of 3P into issues with supply further squeezed the future, and high inflation energy crisis is unclear, cookies) chain and labor shortage. supply chain (raw driving rapid change in strengthened focus on Increasing number of CO2 materials, energy) consumer patterns privacy and sustainability reduction targets likely to persist announced Source: Press search, BCG