Acknowledgments Javier Perez Moiño Javier is a Managing Director and Partner at Boston Consulting Group and works with leading brands in industries including telecoms, travel, banking and utilities, to support their digital transformation. By helping clients to identify the optimal digital marketing channels mix, and designing and delivering the best personalized experiences in those channels, he helps brands turn outstanding digital experiences into tangible business results. To further secure their digital advantage, Javier works with clients to help them redefine and evolve their organization and operating models. Magdalena Paluch Magdalena is the co-founder and CEO of LabTwin. She is a passionate design-driven entrepreneur with over 14 years of hands-on execution experience in building and leading cross- disciplinary teams in an agile fashion. Magdalena leverages emerging technologies to build products that solve problems for individuals and organizations in a transformative and people-led manner. In her previous role as Director at BCGDV, she was responsible for building up from scratch more than ten corporate-backed startups and innovation initiatives in Europe and the U.S., primarily focused on the healthcare space. Before joining BCGDV, she worked as a Senior Innovation Strategist at Toyota, where she was responsible for identifying and implementing emerging technologies in mobility and robotics such as autonomous vehicle design. Facundo Viguie Aleman Facundo is the Chief Marketing Officer of Omio. Before joining the company in early 2019 he worked in the German start-up ecosystem as SVP Growth for HelloFresh and VP Marketing for Rocket Internet. Originally from Argentina, with a business education background, he started his marketing career in 2008 at MercadoLibre where he led the acquisition marketing department. Christian Henschel Christian co-founded Adjust in 2012, and under his leadership, the company has expanded across the world, reached profitability in under four years, and is today recognized as a major player in the mobile marketing ecosystem. Now counting 500 employees across 16 offices, Christian is heavily involved in shaping the company culture, establishing opportunities for growth, and managing Adjust's development into new territories and technologies. Prior to founding Adjust, Christian worked in Madvertise's management team and headed up the digital revenues department at MTV Networks.