Table of Contents 5 Executive Summary 6 Introduction 8 There’s No Returning to ‘Normal’ 8 Radical Digital Shift 10 Changing Sentiments 10 Invest into Technology 11 Five Steps 11 1 – Create Space 14 2 – Reassess Product/Market Fit 16 3 – Optimize Operations 18 4 – Leverage Technology, Capture Digital Growth Opportunities 20 5 – Plan and Invest 23 Key Takeaways 24 About the Authors 26 About BCG Digital Ventures