Focus on Digital Media Buying The alteration in market sentiment and new Opportunities, New Formats customer experimentation with formats such as video consultations and streamed events also Ad spend declines up to 50% are expected provides an avenue for exploration. Webinars, across all channels, according to advertising podcasts, live streams, social streaming, and professionals. Digital media is likely to retract by other channels are all fresh ways to reach your around 40%, with social media and paid search customer base and engage with them in a way down by 33% and 30%, respectively. CPCs are that’s hyper relevant in the current moment. down and CTRs are up across the board. Given sensitive consumer sentiment, these formats are also vital, as they are less direct CMOs will need to be smart about spending; and more educational. Content marketing part of the reason for these changes is the will be a vital tool to your new strategy, and increased amount of inventory available that investments should be made where it makes mirrors the greater periods consumers are sense to understand what works and what spending online. With so many new consumers doesn’t and to optimize for SEO given the and buyers there to be reached at a diminished increases in search traffic. price, there’s a huge opportunity to find LabTwin, a company whose product is a voice new customers. By being smart and using assistant for scientists and researchers, has technology, you can find exactly where these invested in content as a means to educate and new customers might be and reach them with inform clients “We have always invested in laser-focused targeting. Investing in smart content and offered an eloquent perspective for advertising platforms that integrate with your our clients,” said Magdelena Paluch. “Our focus e-commerce and CRM solutions and deploying was already educational, and now is the time to heavy data analysis is the best way to get really double down on that.” the most out of your operations and take advantage of the low price of advertising. Get this right and you’ll see your acquisition costs decrease. "Our focus was already educational, and now is the time to really double down on that.” MAGDALENA PALUCH, CEO, LABTWIN