GRAPH 1 Category winners and losers in planned spending UK Ger US Can Ita Fr In-home entertainment Winners Fresh and organic foods More than 20% of respondents plan to Packaged food and beverages spend more Preventive Health Care Household care products Savings Utilities Restaurant pickup/delivery Out-of-home entertainment Medical procedures Vitamins/supplements Education UK Ger US Can Italy Fr Travel Losers Out-of-home entertainment More than 20% of Restaurants respondents plan to spend less Gambling Luxury/fashion Public transportation Home décor Women’s clothing Outerwear Athletic equipment and clothing Cars/Automobiles Home electronics and appliances Shoes/footwear Toys and games Mobile electronics Restaurant pickup/delivery Cosmetics/perfume Alcohol Savings Medical procedures Education Hair and body care Rent/mortgage In-home entertainment Utilities Insurance Vitamins/supplements Source: BCG COVID-19 Consumer Spending Survey, March 27th-30th, 2020 Note: Question text: 'How do you expect your spend to change in the next 6 months across the following areas?' Categories listed exclude baby/child food, childcare and children’s clothing.
The Digital Imperative for CMOs | BCG Page 6 Page 8