Partnerships will enable healthtech products that previously struggled to gain distribution and scale to expand more aggressively. Sid Thekkepat Managing Director and Partner • Strategic investments and M&A in healthtech will • Microsoft and Apple will make significant inroads grow. As financial investors pull back slightly, strategic into health care. While Amazon and Google have investors will partner, invest in, and acquire companies. made their moves, Microsoft and Apple have largely These partnerships will enable healthtech products that been in the background. This should change as the most previously struggled to gain distribution and scale to trusted tech brands make bigger pushes into the field. expand more aggressively. • Drugs will increasingly be launched digitally rather than through a salesforce. As pharmaceutical firms experiment with models, there will also be a significant shift to digital-first models when launching drugs.