Two-way communications | Engagement relies on strong communication channels Effective communication combines both Effective communication about the top-down and bottom-up channels transformation is key to ensure buy- in and engagementfrom the wider Org-wide Transfor- organization Org-wide videos mation Once leaders are e-mails/ intranet aligned on the newsletters site Town Case example Extended halls leadership case for change… team offsite A company struggled to effectively communicate Retention across the global organization, relying primarily on Leadership plans the efforts of small local teams. team updates d. veer Transformation esr Regulator The leaders utilized the new transformation program Other/ comms communi- to change its comms strategy, starting with a strong l rights forums to channels cations . Al … a comms and submit engagement plan for the transformation. oup inputs rG engagement plan Supplier communi- A central team created a plan using a wide range of ting should be created using Communi- cations sul a variety of available cation lead comms channels, built key assets and tools, and Con programs Customer used the local teams for tailoring and execution. ton two-way communication osB Focus communi- by cations 2 channels groups Press The company experienced a sharp increase in 202 Pulse check statement engagement and had much more transparency into © survey corrective actions on the people agenda. ight 21 opyrC Source: BCG analysis