Case for change | Create a strong narrative with your leadership team Case for change… Strong focus on purpose & vision Case for change is a strong narrative of the vision of where we …p v WHY, WHAT,and WHY want to go and why for the HOWthat leaders can articulate in a company and all stakeholders narrative demonstrating value for all • What is the purpose of our transformation? Case example • Why is it important for us now? +110% … a In the first year of a new strategy, a company faced energize & engage WHAT major unforeseen changes in the environment with likelihood the org. with a vast implications for its business outlook. of successful • What is our vision for the future, d. transformation clearly defined erve case for change and how will this transformation Instead of changing the strategy, the company started res help us achieve it? a transformation program building on the foundations l rights • What are the implications for our of the strategy. Al. Sr. leaders aligned behind a single story line employees and our customers? roup G The leadership team worked together to develop a ting Mgrs. equipped with answers to tough questions sul HOW case for change that linked the success of the Con transformation to the purpose and vision of the ton Consistent message in all communications • How will this transformation help strategy. Bos us win? by 2 202 Engaged org. through compelling message • How is this transformation different The leaders were energized by the narrative and © from previous transformations? started engaging the broader organization with an ight aligned and compelling story. 20 opyrC Source: BCG analysis