Rapid and sustained success requires a focus on both the WHAT and the HOW of transformation What actions are needed? How do we make it happen? Defined actions that need to be taken Ensure that actions realize rapid and sustained impact Culture Strategy and d. purpose veer esr ights l r Al. oupr G ting sul on C ton osB by 2 The starting point should be a pragmatic rapid assessment 202 © ight 11 opyrC Source: BCG analysis