To rise above competition and capitalize on new opportunities, companies need to adapt to uncertainties What you stand to lose from inaction Companies that build resilience immediately in uncertainty are1 … • Decline in competitive position by More likely to be resting on an initial strong position 19% growth oriented • Overlooked growth opportunities that d. uncertainty exacerbates erve 20% Less likely to esr • Loss of financial buffer and investment flexibility increase debt lights r Al. oupr • High burn rate a p a ‘ f a ’ G ting sul • Becoming ‘easy prey’ for stronger-positioned … than those that wait onC ton companies osB by 2 202 © ight 9 opyrC 1. BCG Henderson Institute